Industrial engineer. Amazon operations veteran. AI systems consultant.
The Background
Industrial engineer. Over a decade in operations, including leading 70+ direct reports inside Amazon's logistics network. The insight: AI placed wrong is just as wasteful as the problem it was supposed to solve.
The Turning Point
Joined TurboClaim, an AI startup. That's where it clicked. The question was never can AI do this? It was always can we break the process down simply enough for AI to handle it? Then we lost an investor. Got cut. Built something.
What I See Now
Founders buy tools instead of fixing systems. Six months later: five subscriptions, a vague sense AI is useful, no idea where it fits. That's a systems problem. That's what The AI Minimalist fixes.
Industrial Engineering training — process mapping, waste identification, systems optimization
Amazon Operations — managed 70+ direct reports across high-volume logistics environments
Direct experience watching automation fail when the underlying system wasn't fixed first
Now applied to small business: the same lens, scaled to teams of 10 to 50
The 5-step framework explained, with the thinking behind each step.